24px Rocks + Punk Rocks
Historically informed, whimsical storefront copy for NFT artwork, 24pxRocks.
Task
"Write a narrative about our NFT artworks. Be creative. Briefly discuss our motivation as creators in the NFT space. Have fun with it. Differentiate it from its closest reference NFT products."
Process
I adopted a fun, poetic tone to capture the whimsy of the NFT creators, playing on the history and culture of punk rock. I quickly researched the NFT space, its history, some of its key players, as well as 24pxRocks and PunkRcks to understand their relationship to their closest NFT references.
Results
24px Rocks started selling at 0.03 eth and sold out at 0.1 eth. 84 of 100 24px Rocks sold out in the first 30 hours.
"Robert quickly researched our topic, translating a broad history into a digestible and entertaining account. By taking time to really understand the project at the beginning, he saved us a lot of time on later iterations. Robert also has a knack for knowing when to shift the tone from serious to humorous and quirky."
Dani Feles, Founder, Designer — Bitraptors MindOne